My expectations will melt, and then my wallet...
Andrew Gilham
emphyrio at CIX.COMPULINK.CO.UK
Thu Sep 28 21:48:00 EDT 1995
In-Reply-To: <Pine.LNX.3.91.950928140308.143A-100000 at melissa.montgomery.k12.va-
.us>
Paul says:
> Maybe I'm just out of touch. Perhaps there is actually a huge
> market lurking out there for impulse buyers who'll snarf up product by
> someone they only vaguely remember, or who have never heard of.
There definitely is a huge, and very affluent, market of middle class
thirty-or-forty-somethings who, when they were young, used to buy BOC
LPs. Doesn't take a large percentage takeup to make _WotT_ a very
profitable exercise indeed. And if they tout it as "the definitive
article", "all the BOC you'll ever need", and give it some advertising
support, then it stands a chance of coming to the attention of that
market in a way that just keeping the old back catalogue on the shelves
never will.
I think they're looking to exploit the same syndrome that, in an extreme
form, makes middle-aged city professionals suddenly buy Harleys. The old
fans, who've *remained* fans, by and large won't be interested, and the
kids sure won't. Cynical, _moi_?
(Don't look at me, I drive a VW! :)
- Andy
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