My expectations will melt, and then my wallet...

Andrew Gilham emphyrio at CIX.COMPULINK.CO.UK
Thu Sep 28 21:48:00 EDT 1995


In-Reply-To: <Pine.LNX.3.91.950928140308.143A-100000 at melissa.montgomery.k12.va-
.us>

Paul says:

>  Maybe I'm just out of touch.  Perhaps there is actually a huge
> market lurking out there for impulse buyers who'll snarf up product by
> someone they only vaguely remember, or who have never heard of.

There definitely is a huge, and very affluent, market of middle class
thirty-or-forty-somethings who, when they were young, used to buy BOC
LPs.  Doesn't take a large percentage takeup to make _WotT_ a very
profitable exercise indeed.  And if they tout it as "the definitive
article", "all the BOC you'll ever need", and give it some advertising
support, then it stands a chance of coming to the attention of that
market in a way that just keeping the old back catalogue on the shelves
never will.

I think they're looking to exploit the same syndrome that, in an extreme
form, makes middle-aged city professionals suddenly buy Harleys.  The old
fans, who've *remained* fans, by and large won't be interested, and the
kids sure won't.  Cynical, _moi_?

(Don't look at me, I drive a VW! :)

- Andy



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