HW: NEWS FLASH !!!!
Carl E. Anderson
cea20 at CUS.CAM.AC.UK
Thu Jul 11 08:40:18 EDT 1996
> I'm probably enough of an old fart to be irritated by the way discussions of
> popular music often get subverted into discussions of marketing. I also find
> it curious that discussions swing from dissing record companies, management,
> etc because "they're only in it for the money", to dissing them for showing
> insufficient business acumen!
Ah, but it often depends on who's opinion is appearing at the
moment, rather than changing opinions from a given individual.
> So someone underestimated demand for merchandise! I would probably tend to a
> low estimate myself, on the grounds that I'd rather sell out of everything
> and lose a few sales, than be stuck with lots unsold. A mistake in
> hindsight, sure, but then again so was putting a fiver on England to beat
> Switzerland 1-0 :(
True, but that doesn't jeopardise a tour for US Hawkfans. If
Hawkwind can't make money playing in the States then they won't go there
and a lot of US Hawkfans will be out of luck! Thus whether or not
Hawkwind knew how many T-shirts to sell is a serious issue in determining
whether a lot of people will get to see the band. The fans may not
care about money, but if _someone_ doesn't there won't be a band for
there to be fans _of_.
And then, I suppose, it wouldn't matter .... :(
Cheers,
Carl
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Carl Edlund Anderson "So that's Terra. Oohwee,
cea20 at cus.cam.ac.uk look out wenchlings, here
http://wjh-www.harvard.edu/~canders/hem.html come the Hawklords."
cea20 at cus.cam.ac.uk -Lord Lemmy (Hawkwind)
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