HW: NEWS FLASH !!!!

[J Strobridge]

Andy Gilham writes:

> Not (c) astute marketing. :)
>
> I'm probably enough of an old fart to be irritated by the way discussions of
> popular music often get subverted into discussions of marketing.  I also find
> it curious that discussions swing from dissing record companies, management,
> etc because "they're only in it for the money", to dissing them for showing
> insufficient business acumen!
>
> So someone underestimated demand for merchandise!  I would probably tend to a
> low estimate myself, on the grounds that I'd rather sell out of everything
> and lose a few sales, than be stuck with lots unsold.  A mistake in
> hindsight, sure, but then again so was putting a fiver on England to beat
> Switzerland 1-0 :(
>

Yeah - but I think the problem is that the band has said in the past
that every time they tour the States they *lose* money and end up
paying for the trip themselves which is why they don't (or didn't) do
US tours.    A profitable marketing venture of some (any!) kind seems to
be needed if they are going to make it pay and it seems a pity to pass
up a good opportunity, especially if that leads to a loss of revenue.

jill



 ==========================================================================
J.D.Strobridge at ed.ac.uk                         eset08 at tattoo.ed.ac.uk
                                                ELIJSA at srv0.arts.ed.ac.uk

---------------------------------------------------------------------------