HW: Free Hawkfest CD Giveaway (but be quick)

[Filip Vanhuyse]

Yes I'm with Mike.
I can't go to the festival due to work.
So,Dave,Kris,Colin,How do I get the cd???

greetings
filip

----- Original Message -----
From: "M Holmes" <fofp at HOLYROOD.ED.AC.UK>
To: <BOC-L at LISTSERV.SPC.EDU>
Sent: Monday, May 12, 2003 7:08 PM
Subject: Re: HW: Free Hawkfest CD Giveaway (but be quick)


> Paul Mather writes:
>
> > On Sat, May 10, 2003 at 01:04:43PM -0400, Rik Rx wrote:
> >
> > => + ++ +STAR WARRIORS + ++
> > =>
> > => The buyers of the first 500 Hawkfest tickets will be eligable for a
FREE
> > => exclusive LIMITED EDITION cd, which
> > => will *not* be available for sale in this format.
> >
> > That reads like a lesson straight out of "How to Make the Kollectors
> > Mad 101." ;-)
>
> Yep. There's a key misunderstanding of the fan base evident in this
> scheme and I thought something would have been learned from the previous
> roastings received by these schemes.
>
> OK, I assume there's an economic incentive for the band to want to get
> piles of 50 quid notes accrued, to wit: starting to get contracts signed
> for the festival.  The logic that this be translated into incentives for
> the fans to send in 50 quid notes faster (than other fans presumably) is
> excellent economics. However, in that it's known that a certain element
> of the hard core fans are Kollectors this is bound to cause trouble
> since there are always going to be some who can't get to the festival
> due to other commitments. They could always of course do what I did for
> the London party with the free CD, which was to get a ticket and just
> not go. The two problems with this here are:
>
> A) 50 quid is quite a premium to ask even a diehard Kollector to pay for
> a rare CD. We're not made of money, particularly after a spot of
> Kollecting.
>
> B) Attendance at the gig is apparently also required to obtain said CD.
>
> I hate to be impolite to the band about this. After all, they are
> organising the festival and this is basically a free gift. I do wish
> though that a little consideration were put into these schemes based on
> what's known about the fanbase. It'd save tears and unnecessary bad
> feeling.
>
> Now I reckon Colin will get right back here and say "OK Mike you
> smartassed bastard (or words to that effect) tell us what *YOU* would do
> goven that we want the spondulies in pretty quickly and that means
> motivating the fans who *are* coming to the ball."
>
> In order to save Colin some finger wear, I'll answer this question right
> now, and *please* pass it on to Kris and Dave for their perusal, with
> the reasoning above:
>
> I would offer these CD's free to the first 500 folks who order tickets,
> and for sale to any other passport holders who want them, so long as
> they register for them by the time of the Hawkfest. It might also
> increase passport numbers and thus the size of the direct mailing list.
>
> As a punishment for thinking up the original scheme, I'd also give the
> band 500 lines (in this universe finger wear is conserved): their
> signatures on the first 500 CD's.  I suspect this would get the moolah
> flowing in at a considerable rate as rare CD's which are signed are
> veritably as beer to a thirsty man where Kollectors are concerned.
>
> Of course, to really hurt the Kollectors, you could have the band
> members individually sign a bunch each and then we'd have to get a CD
> for each member of the band. This might cause problems though when beer
> sales crash at the festival because despite seven of me buying tickets,
> only one of me turns up...
>
> FoFP
>
>
>