HW: HW in advert

[John Cartledge]

According to the following link, it's not Spirit of the Age that is
being used but Silver Machine.

http://www.halewood-int.com/hawkwind.htm

Seems a somewhat strange choice as it was only used in that Mazda ad a
couple of years ago.
Still, any publicity is good publicity especially with gigs and an album
on the way.

John

Doug Pearson wrote:

>On Wed, 3 Nov 2004 12:11:14 -0500, Eric Siegerman <erics at TELEPRES.COM>
>wrote:
>
>
>
>>On Wed, Nov 03, 2004 at 12:31:31PM -0000, Si Halley wrote:
>>
>>
>>>Hawkwind classic 'Spirit Of The Age' is to be used on the new TV
>>>advert for alcopop Red Square. The commercial itself has been
>>>developed by Slinky Animation."
>>>
>>>
>>Whenever a HW gig is announced, I find myself really wishing I
>>lived in the UK (and start imagining ways to move there).  But
>>every once in a while, a reason comes up to be glad I *don't*.
>>
>>This is one of the latter :-/
>>
>>I mean, the exposure is nice and all, but really!
>>
>>
>
>I suppose it would be nicer if it was for a product I actually had an
>interest in consuming :^) (I probably would've seriously considered buying
>a Mazda, if the ad hadn't come out a year after I'd just bought a new
>car).  But definitely a good thing if Dave & Bob's families benefit from it.
>
>Does anyone know which version of the song is being used?  It would be
>rather ironic if you could hear the original one (which would hopefully
>then provide some extra cash to Ade, Simon & Simon, too) on the adverts,
>but still couldn't legitimately purchase a new copy of the album it's on!
>
>And who knows, maybe this will do for Hawkwind's career what those ads did
>for Nick Drake's ... !
>
>    -Doug
>     jasret at mindspring.com
>
>