OFF: Krankschaft April Update

[Carl Edlund Anderson]

Selling anything in sufficient numbers requires serious marketing clout, and very label-less bands will have that.  I think, to a great extent, things remain the same: you need to play good shows and have good demos to attract support from the people with the kind of clout who can take you to the next level.  However, the next level is not necessarily any more about moving recordings, since that is increasingly difficult to do.  I'm thinking (perhaps hoping) it's about selling tix to live performances ... but we'll see if it doesn't turn out to be vending Pepsi instead.

On the vinyl front, it will be interesting to see if the resurgence in vinyl outlasts that 50-something generation ....

Cheers,
Carl


On 21 Apr 2011, at 17:51 , Jamun wrote:
> The irony of todays music business is that it is very easy to make music
> (home studios) and to market it (myspace, facebook etc). BUT. It is nearly
> impossible to sell it for real cash. IMO, real cash is in the thousands not
> hundreds etc. IMO, alot of bands get caught in this trap. They make music,
> stick it on a web site and offer payment using paypal etc. Then a trickle of
> orders arrive and the band makes basically nothing. This is especially true
> in marginal markets such as Space Rock etc. But, there is another market out
> there and thats the 40-50 year old, with money who is reinventing his/her
> youth. These are jaded people who dont download music and prefer the sleeve
> and the feel of vinyl. There is a ton of vinyl shops opening in Munich. I
> was in my supermarket the other day and a dude (he was 50) walked in with a
> re-press of  Dead Kennedys "Fresh Fruit". I told him it was one of my
> favorite albums and asked him where he got it from. He said the new vinyl
> only shop down the road. If I want I can download any band for free off the
> pirate bay etc, but having a hard drive full of music doesn't cut it for me. 
> 

--
Carl Edlund Anderson
http://www.carlaz.com/